As of May, I have put my advertising career on hold and have joined Teach for America. I still hope to intermittently update The Brand Anthropologist, but my priority will be teaching for two years.

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Collectively, it is your product; your voice; your position; even how you are perceived. It is the single element that connects the business to the customer, and because that relationship affects your revenue, you must. This is what we bring to you.

Design is not just what it looks like and feels like. Design is how it works. Steve Jobs - Apple Computer. Branding is one of the most powerful weapons available to entrepreneurs today. If you are not getting paid what your worth, then you only have to look at your branding for the reasons why. You see the goal of branding is NOT to get your target audience to choose you over the competition, but instead to get your prospects to see you as the only one that provides a solution to their problem.

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